Murugun can destroy his enemies before they blink. Not so true with its makers. Its been 5 long years and finally it hits the screen on 28 th Aug. Hats off to Aanand, Shashanka and the entire team at Fox Star Studios. We at Point Break were super excited when we were called to pitch in for the theatrical and Tv promo campaign. Can never forget our first slide designed by Ghopal and written by yours truly. It said “Powerpoint is your tool , gunpoint is my tool. It set the tone on how corny are we lol. What followed was a set of pegs to be decided on the film. Truly speaking it is a tough film to crack. Its in English and Tamil and has versions in Hindi and Telegu. Just like there is no buttermilk bar the film has no language bar. It took us one tumbler whiskey a day and lots of masala dosa at Prime Focus canteen to crack the entire campaign which is still being developed as one writes this. Was speaking to shashanka and he was saying - 5 years for the film you are just 3 months old working on the promos. The movie is special and one has to see it to believe it. More on the movie and the campaign later. For now check out the links below. Happiness coz the trailers are one of the most discussed on youtube India as of today. Some as good as 9th most discussed and others 11th and there on. Trust me these links were not posted by us. More will follow in our next post. Jokes from shashanka, interactions, arguements, 24 25 battles, our brilliant set of team, corny lines and there on.- Suresh Triveni
Links to the promos:
http://www.youtube.com/pointbreaknetworks#play/user/02536D63284955D8/0/EoOtoTJCPVM
Good to see the making of the pitch. I was eager to know the magical ingredients used in concocting this one Suresh :)
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