Tuesday, August 11, 2009

Karam Bhoomi

This promo is a true survivor :) The first reaction after seeing the film was this one has to be a clincher. It was a part of every promo we had cut. For some odd reason it was bounced and bounced and bounced. We as a team had put our money on this but beyond a point could not push for it. So there came a point when this one literally out of the window. Sad but not disappointed. Knew end mein hero jeetega !!! The issue was the entire line "karambhoomi mera aangan, terrace mera neel gagan, eeee poora duniya mera neelgagan, mera naam murugun, quick gun murugun" had to be said be in a pace one did not want to cut the gaps between the lines too much. It needed its time to register and soak. Finally when we had cut some 5 options for the launch phase magic happened and we all agreed to go ahead with this one and trust me with no alterations at all. One of our favourite promos and one of the best written lines ever for a bollywood film. It will stay for a long time is what i have a feeling. am posting one of the best responses on this creative.
Theatre myera duniya he, aur duniya myera theatre
kanoon ka sirf haath lamba hai, mera to sab kuch..
Tera paas agar power hai, to myera paas torque hai
Tyera cement me jaan hai, mera jaan me cement hai
Tu das tak gin sakta hai, to main infinity tak
Weapons of Mass destruction Iraq me nahee, main chennai me rehta hoon
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