'The Week' Commercial - Making

This is as detail as we can get.

There wasn’t an existing script for this film when we were approached. It was an idea that was generated for a print campaign. The idea was interesting enough to convey the same through a series of commercials. There were 3 issues of the magazine with topics that were interesting and they highlighted the campaign’s message – Courage to go beyond. We wrote down the shots and the scenes we liked were visuals we don’t get to see on news footage. We stuck to the reality that existed around those events (26/11, Torture chambers) to ensure that this is a serious message.

The call was taken early on that live footage is not an option. Another collective call was to do something graphic. By this time we totally felt at home with this project. We came across motion graphic novel clips on youtube and other places online. This treatment was definitely challenging not just for us but to the client and guys at the agency too.

References that sold the treatment:

The Team:

Art

Illustrator : Priyankar Gupta

Colouring: Delwyn Remedios

Post-production:Fuel fx

Vfx Supervisor : Sabu Jose

Smoke Artist: Sachin Shashikant Kadbane

VFxLine Producer: Akit Ashok Mendon

Asst. Smoke Artist: Soham Arvind Raval

Sound

Sound designer:Kunal Sharma

Asst Sound Designer:Mishaal Chinai, Dean Picardo

Production House: Pointbreak Networks

Directors: Ghopal Krishnan, Deepan Mankad

Consultant: Vinoo Krishnan

Asst.Director:Rohan Ferreira

Executive Producer: Prasanna Coondapur

Advertising Agency: Mudra, Kochi

Creative Head: Burnard Rajan,

Creative Supervisor: Saritha Rajagopal & Dannilla Correya

Executive Creative Director, South: Joono Simon

The Storyboard:

The Stillomatic:

First few tests done on smoke:

The Film:

Check this out (before/after):

The Week - 26/11

The first film of the 'The Week' campaign - 26/11.