Imagination Beyond the Point

Tata Photon Plus - 20sec

2010-06-15T00:41:00.000-07:00

CricOne - Ident

2010-04-12T03:43:00.000-07:00

Pointbreak Networks enters the channel branding territory once again, this time for a 24x7 Cricket channel in the Middle East – CRICONE. Just this time around we went one step ahead and worked hand in hand with the advertising agency in Dubai – MAME in the brand building exercise too. This channel has been on-air for almost a month and is widely watched because it is the only channel broadcasting the IPL T20 cricket matches in the region. We were aware that the channel is being watched by cricket lovers mostly from our sub-continent yet it needed an international appeal to cater to all viewers.

We went into the project fully aware of the fact that we had close to 20 -25 days from inception stage to the launch of the channel with all elements in place. It quiet a task for anybody whether big or small to manage such deadlines. We started by putting together the logo that came from the agency. We molded it a bit and created a version that was best suitable for on-air use.

The LOGO:

We took a different approach to the on-air channel branding exercise. We wanted most of the elements to blend seamlessly into the matches and other content on the channel. We started by creating 7 different idents of 10seconds each dramatizing every aspect of the game. Like with every project we've taken, there had to be something challenging here. We wanted to achieve time slice and high speed plus put in some computer graphics and create this whole unrealistic scenario yet keeping it elegant.

Finally it trickled down to the fact that we don’t have a ready made rig to do that kind of time slice shot we wanted readily available in Mumbai and there was no way we could create one (because of constrains). DOP Vishal Sinha walked in with the most practical, feasible and interesting solution. He suggested we use the motion control rig (Milo) but only as a remote head so we get the camera to move precisely, quickly and programmed to give multiple passes.

The shoot was a great success in many ways. We managed to achieve time-slice and motion control and finish shooting all the 7 idents in a day. We associated with the guys at http://johnnysokoandtheflyingrobots.com for the first time on this project to do the CG and VFX.

Here are the results:

Storyboard:
Here's the test we ran using a still camera with the DOP Vishal Sinha on how the Ident would look.

The test we did using the MILO (Motion Control Rig):

The result after shoot (offline edit):

The Ident after online (cleaning and wire removal, etc):

The Final Idents after CG:

Ident 1:

Ident 2:

Ident 3:

Ident 4:

Ident 5:

Ident 6:

Ident 7:

Creating channel elements is an interesting part of the branding process. This is something that will stay with the channel for a long time. Taking forward from the idents we didn’t want to enter the complete CG space here. We wanted to shoot plates in a cricket stadium and composite graphics on them. These were shot in a stadium in Chandigarh again all in a day.

Menu-Plates:

Now:

Next:

Today:

Tonight:

Tomorrow:

Then followed other things like Promo end pages, Astons and the whole inventory list. We spent about 10days in Dubai to setup the channel working closely with the MAME team and the guys at the Ten Sports facility. Channel branding is something we love doing and it just got bigger and better with CricOne.

CREDITS:

Team at Pointbreak

DOP
Vishal Sinha
Asst. DOP
Narayan & Robin

Music Directors
Suhaas Ahuja
Naren Chandavarkar
Shirish Malhotra

Line Producer
Soniil Shetty

Costume
Bhakti

Cast/Cricketers
Bravesh Shetty
Rohit Wagh
Swapnil Hazare
Deepan Mankad

CG Team

Animation & Design:
JOHNNY SOKO AND THE FLYING ROBOTS DESIGN PVT. LTD.

Compositing & Effects:
Pranav Gandhi & Darshan Barot

Texturing, Animation & Masking:
Pushkraj Jadhav, Priya Poojary & Swapnil Gaikwad

Online Team
Rajeev Rajasekharan
Badninadh Chinimilli
Paranatap Singh
Shubham Rathod Singh

Editors
Ninad & Mangesh

'The Week' Commercial - Making

2010-02-22T07:14:00.000-08:00

This is as detail as we can get.

There wasn’t an existing script for this film when we were approached. It was an idea that was generated for a print campaign. The idea was interesting enough to convey the same through a series of commercials. There were 3 issues of the magazine with topics that were interesting and they highlighted the campaign’s message – Courage to go beyond. We wrote down the shots and the scenes we liked were visuals we don’t get to see on news footage. We stuck to the reality that existed around those events (26/11, Torture chambers) to ensure that this is a serious message.

The call was taken early on that live footage is not an option. Another collective call was to do something graphic. By this time we totally felt at home with this project. We came across motion graphic novel clips on youtube and other places online. This treatment was definitely challenging not just for us but to the client and guys at the agency too.

References that sold the treatment:

The Team:

Art

Illustrator : Priyankar Gupta

Colouring: Delwyn Remedios

Post-production:Fuel fx

Vfx Supervisor : Sabu Jose

Smoke Artist: Sachin Shashikant Kadbane

VFxLine Producer: Akit Ashok Mendon

Asst. Smoke Artist: Soham Arvind Raval

Sound

Sound designer:Kunal Sharma

Asst Sound Designer:Mishaal Chinai, Dean Picardo

Production House: Pointbreak Networks

Directors: Ghopal Krishnan, Deepan Mankad

Consultant: Vinoo Krishnan

Asst.Director:Rohan Ferreira

Executive Producer: Prasanna Coondapur

Advertising Agency: Mudra, Kochi

Creative Head: Burnard Rajan,

Creative Supervisor: Saritha Rajagopal & Dannilla Correya

Executive Creative Director, South: Joono Simon

The Storyboard:

The Stillomatic:

First few tests done on smoke:

The Film:

Check this out (before/after):

The Week - 26/11

2010-02-19T07:19:00.000-08:00

The first film of the 'The Week' campaign - 26/11.

#79 - Most Viewed (This Month) - India

2009-09-02T02:16:00.000-07:00

Yeah right.... our youtube channel (www.youtube.com/user/pointbreaknetworks) is the 79th most viewed channel this month. Thanx to Mr. Murugan for driving in a lot of crazy people into the channel. The interesting thing is that there was so much buzz in the web world even though there was hardly any visibility on-air. We were glad that people were atleast getting to watch these promos online. It's kind of frustrating otherwise because we had so much fun working on the campaign (except for some clashes in wavelength) and we wanted this entire new generation who haven't seen Quickgun before to enjoy these promos too. Honestly more could and should have been done to drive the film using the internet but whatever... this is suerly a lesson learnt. Quickgun Murugan in the days of quicker internet speeds is the quicket medium of promotion..........i say (not sure what the rest think)

Karam Bhoomi

2009-08-11T07:31:00.000-07:00

This promo is a true survivor :) The first reaction after seeing the film was this one has to be a clincher. It was a part of every promo we had cut. For some odd reason it was bounced and bounced and bounced. We as a team had put our money on this but beyond a point could not push for it. So there came a point when this one literally out of the window. Sad but not disappointed. Knew end mein hero jeetega !!! The issue was the entire line "karambhoomi mera aangan, terrace mera neel gagan, eeee poora duniya mera neelgagan, mera naam murugun, quick gun murugun" had to be said be in a pace one did not want to cut the gaps between the lines too much. It needed its time to register and soak. Finally when we had cut some 5 options for the launch phase magic happened and we all agreed to go ahead with this one and trust me with no alterations at all. One of our favourite promos and one of the best written lines ever for a bollywood film. It will stay for a long time is what i have a feeling. am posting one of the best responses on this creative.
Theatre myera duniya he, aur duniya myera theatre
kanoon ka sirf haath lamba hai, mera to sab kuch..
Tera paas agar power hai, to myera paas torque hai
Tyera cement me jaan hai, mera jaan me cement hai
Tu das tak gin sakta hai, to main infinity tak
Weapons of Mass destruction Iraq me nahee, main chennai me rehta hoon

Not so Quick Gun Murugun

2009-08-11T04:01:00.000-07:00

Murugun can destroy his enemies before they blink. Not so true with its makers. Its been 5 long years and finally it hits the screen on 28 th Aug. Hats off to Aanand, Shashanka and the entire team at Fox Star Studios. We at Point Break were super excited when we were called to pitch in for the theatrical and Tv promo campaign. Can never forget our first slide designed by Ghopal and written by yours truly. It said “Powerpoint is your tool , gunpoint is my tool. It set the tone on how corny are we lol. What followed was a set of pegs to be decided on the film. Truly speaking it is a tough film to crack. Its in English and Tamil and has versions in Hindi and Telegu. Just like there is no buttermilk bar the film has no language bar. It took us one tumbler whiskey a day and lots of masala dosa at Prime Focus canteen to crack the entire campaign which is still being developed as one writes this. Was speaking to shashanka and he was saying - 5 years for the film you are just 3 months old working on the promos. The movie is special and one has to see it to believe it. More on the movie and the campaign later. For now check out the links below. Happiness coz the trailers are one of the most discussed on youtube India as of today. Some as good as 9th most discussed and others 11th and there on. Trust me these links were not posted by us. More will follow in our next post. Jokes from shashanka, interactions, arguements, 24 25 battles, our brilliant set of team, corny lines and there on.- Suresh Triveni

Links to the promos:
http://www.youtube.com/pointbreaknetworks#play/user/02536D63284955D8/0/EoOtoTJCPVM

Promo for our second short film- Dedhfootiya

2009-08-11T00:21:00.000-07:00